Introverts generally want a lot of information before pressing the buy button, and if you use a countdown clock saying theres only XX minutes or hours until the offer goes away forever, theyre gone instantly, never to return. Earnings brags. Who wants to be one of 20,000? Introverts dislike being part of a herd, following the crowd or being treated as a number. Trotting out the names of famous clients and sharing things they said is considerably worse, because it gets introverts thinking that you do not respect confidences. The introvert is far more likely to take an interest in customer testimonials from people who sound like themselves. For introverts, either minimize the personal revelations or segregate them in a section of a newsletter or web site they can skip. Introverts arent swayed by such proof, however, because someone who shows exactly how much money they made is utterly unlike them. Name dropping. Numbers served or sold. Introverts make decisions on substance, not on who knows who, so referring constantly to big name people as your friends doesnt influence them at all.

Unlike extroverts, who thrive on social interaction, introverts recharge their batteries by being alone. A bio in a direct mail piece I received yesterday starts off: Dr. 4. Pressure to decide fast. They dont hate the video medium in itself, only when it seems to be used out of laziness or self aggrandizement rather than to show something that couldnt be as easily communicated any other way. The introvert may not be able to get past your confessing this failure so blithely, since this is something theyd never abide others knowing about themselves. My own clients tend to be about 75 percent introverts, and this probably has to do with how easily introverts can identify that Im someone like them whose success they can model. To the introvert, what such a person made doesnt indicate how much they themselves might make.

A room containing 150 people is a crowd, not by any stretch of the introverts imagination an intimate event. For example, you may think discussing having gone bankrupt makes your current success more impressive. Too much personal information. You may certainly decide to continue to turn off introverts, but do make that a conscious choice rather than a side effect of simply following popular marketing tactics. Just dont call them small! 5. XXX currently owns and operates a clinic in YYY with over 20,000 patients. Saying large is small. Since introverts usually love to read and can read quickly, they feel tortured when a web site conveys crucial information in a video that could have been conveyed in text. Marti Olsen Laney, introverts make up roughly 25 of the population. If this bio said instead that Dr. If you want introverts as clients, beware of revealing facts that may reflect badly on you, even if you believe youve cast them in a positive light. XXX deliberately keeps his practice small, so he can give each patient personal attention, and that theres a waiting list of several months to see him, that would make him far more interesting to the introvert. Here are seven types of marketing pitches that are common in Internet marketing and elsewhere that leave introverts cold. They tend to be more private, quiet and to the point than extroverts.

Yet when you look at high IQ people and high earners, the percentage is far higher. Talking head videos. Were limiting this seminar to just 150 people, so act fast, said one promotion I heard recently, but to an introvert that statement is totally absurd. So if you hope to capture the attention and patronage of introverts, its vital to downplay or avoid marketing tactics that dont influence them to buy or send them running in the opposite direction. Its fine to run large events. . Some proponents of this tactic claim that this is the only way to prove that the seller is as successful as he says. Therefore, when you go on and on and on about your spouse, kids, pets, vacation or new yacht they tune out. 6. 3. To the introvert, any group larger than about 12 is no longer small.According Copper Tube Heat Sink to Dr. 1. Likewise, some speakers boast that they shared the stage with so and so, but to an introvert that is no credential not even a weak one. Introverts prefer you to get to the point. Introverts have certainly been known to make impulse buys, but since they pride themselves on thinking things through, they resent and reject pressure to make up their mind before theyre ready. To an introvert, this fails to impress at all. 7. 2. Screen shots of earnings as they appear in a shopping cart program or merchant account report are pervasive in Internet marketing promotions. Take a look at the personality profile of your own customer base and how you market, and you may well find some eye opening patterns.
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